Sleeper (CMO)
2021—2023Led marketing efforts, restructured processes and promoted brand value at arguably Ukraine's most successful clothing brand
Brand value growth through strategic and organizational changes. New markets, collaborations, performance optimization.
Corporate portal with a knowledge base and instructions for the newcomers.
Complete rebranding, including all types of marketing strategies for departments.
Increased conversions and ROI by developing systems for e-commerce, newsletters and social media.
Increased YoY sales during the financial crisis and war in Ukraine
Increase digital channel revenue through continuous improvement of the UX, managing the development team